Over the last few years, LinkedIn has become something more than just a place to look up job offers. People are now looking there for services, contacts, and very often more B2B than just personal contacts for future workers. It is not just about your online curriculum vitae, but more about making contacts and networking more than before.
min4 minOver the last few years, LinkedIn has become something more than just a place to look up job offers. People are now looking there for services, contacts, and very often more B2B than just personal contacts for future workers. It is not just about your online curriculum vitae, but more about making contacts and networking more than before. Still, I feel very often that some features are missing, hard to find or unavailable.
Here are a few ideas that everyone would certainly like to see:
Events organization on LinkedIn
Live webinars via LinkedIn
Most commonly used for webinars right now are YouTube Live Streaming, Google Hangouts or Facebook live videos. The LinkedIn company has the technology for live videos – as Microsoft now also owns Office 365 that has video streaming options, another is Skype and the more gaming solution – Xbox offers streaming possibilities; so, the technology is there. All we need now is for this to be implemented in our social software.
Live streams are handy for easy networking on a bigger scale. Instead of going to a real meeting with real people one at the time, you can stream a webinar about an interesting topic, get views and answer many questions all in a short time. This gives you a much bigger scale with less time spent and less cost. You don’t have to rent a place or invite someone for coffee, as it is harder to schedule a meeting.
Better groups for social engagement
I’m in a lot of groups that are connected to startups, e-commerce, AdWords, Analytics, online marketing, SEO, SEM, and technology news. I often find them more entertaining and they give me more knowledge than other services that aren’t on Facebook. Even more, sometimes you get early access to a YouTube clip, article or news on those groups – which can lead to getting knowledge faster about new developments in your job skills area. Other groups on Facebook are just simple questions and answers on some topic, and many times I’ve seen people who have gone from commenting on posts went to exchange contacts. This is the way for modern networking – shame that it still isn’t supported.
Jobs market? Why don’t we have a services market yet?
How many times have I seen someone ask “does anyone know somebody that can do my AdWords” via LinkedIn. The next step was colleagues from work tagging me in the post. There isn’t a place where people can advertise their services yet that can be easily browsed. As in the previous points above – this could lead to the same possibilities as with events or webinars – more advertisement options for users. That is one big feature – but the audience is there and is in need of this facility as you can see every day.
UX Improvements, more statistics
It is hard to find anything on LinkedIn, and UX is seen as overcomplicated – and by no means do I have in mind forcing people to pay for a premium account. Simple stuff like editing some parts of the shared content, sharing videos, or just something that could be simply seen on Facebook or YouTube – browsing your own content.
There are no advanced statistics for companies about reach. The only available feature is simple stuff about how many views and likes there have been. If there are no statistics, you can’t easily prove that LinkedIn as a channel for sales is growing and working. This situation isn’t one that will lead to a higher spend by companies on LinkedIn promotions.